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Hear from Prospect Researchers on the steps you can take to access information before your lead even makes it to the researcher on your team.

At the end of this session participants will be able to:

  • Name 2-3 key areas of research available to fundraisers
  • Define data modeling data points that are key to prospect research
  • Identify the additional value-add that a researcher can then add to build off of the initial work done.


Annabel Ocubillo is a Senior Researcher at the University of California, San Diego. She joined the University’s Prospect Research team as a Research Analyst in 2012, where she was first introduced to the field as a Student Assistant in 2009. Previously, she worked as a Research Assistant at the University of California, Los Angeles. She is a former Board Member of the California Advancement Researchers Association, the state chapter for the Association of Professional Researchers for Advancement (APRA). Her previous conference presentations include: “Implementing Proactive Research in Your Shop” at the CARA Conference (2013) and “Becoming a Confident Prospect Researcher” at the APRA Prospect Development Conference (2013). Annabel earned her BA and MA in History from the University of California, San Diego.