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All of our thoughts and behaviors are shaped by our meaning-making system. This meaning-making system operates outside of our awareness and it influences everything, including where and how donors choose to give their money. Fundraisers who learn how humans make meaning are able to ask their donors strategic questions that allow them to understand their donor in a completely new way. The result is increased rapport with the donor and improved cultivation, solicitation, and stewardship.

This training for is advanced fundraisers and is invite only. Please reach out to Lesley Banis at LBanis@cfncf.org if you would like to register for this workshop. It is being taught by Jennifer A. Jones, Ph.D. a UF faculty member with expertise in philanthropy and David Daniel a fundraiser and leadership consultant who has raised more than half a billion dollars. They will be teaching an approach to donor cultivation that they piloted at The Nature Conservancy and have written about in Advancing Philanthropy (AFP’s publication), the Journal for Nonprofit Education and Leadership, and the International Journal for Nonprofit and Voluntary Sector Marketing.

By the end of the workshop, participants will be able to:

  • Identify the three ways donors make meaning.
  • Ask strategic questions that uncover donors’ meaning making.
  • Articulate impact in ways the donor can hear and want to fund.
  • Learn about your own meaning making processes and how that influences your fundraising.

This two day training will be from 9 a.m. to 4 p.m. on April first and continue on April 2 from 9 a.m. to 2 p.m. Lunch and snacks will be provided.