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The ABCs of Fundraising: Asking, Building, Cultivating, and stewarding

A diversified revenue stream is a key strategic priority at most nonprofit organizations throughout the country. Earned income through program service fees ebbs and flows as do grant dollars from federal, state, regional and local governments. Access to these resources on a consistent basis for the long-term sustainability of your nonprofit organization is becoming more challenging. Coupled with an increasing need for quality programs and services and the priority to remain flexible to address unforeseen challenges can keep most staff members and Board leaders awake many nights!

So…what’s the answer? A comprehensive, integrated and mission-based fund development program built to forge deep and lasting relationships with donors whose personal philanthropic dreams align with your organization’s strategic vision for the future of its community’s most fragile populations. This session will focus on three key areas to either get you started or further enhance your short- and long- term efforts:

  1. Building and strengthening a culture of philanthropy at your nonprofit
  2. Moving from transactional charitable giving to transformational philanthropy
  3. Growing a strong individual giving program that consciously moves your nonprofit’s most committed donors and cultivated prospects from giving annually through a direct mail solicitation to becoming an invested partner in funding solutions and dreams.

This interactive presentation will cover both theory and practice. You’ll leave with an understanding as to why individual donors must be an important priority in your quest for a diversified income stream. Most importantly, you will become more knowledgeable in a few key strategies and tactics you can take home and put the pieces in place the following week. While this is not a quick fix, if you don’t start now, when will you?


Kerry Bartlett, CFRE, MBA

Lenora Ritchie, APR, CFRE

Attendance is worth 3 Very Merry Holiday Social entries! 

Click here to register!