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Money Matters: How Our Past Experiences with Money
Influences Our Fundraising


Many fundraisers do not realize their personal experiences with money—both past and present—influence their effectiveness with donors. Subtle thoughts and emotional blocks, many of which operate outside of our awareness, can sabotage fundraisers’ own efforts. The good news is that we can identify our individual challenges and overcome these stumbling blocks to improve our fundraising.

By the end of this hands-on session, participants will understand how their past experiences shape how they feel about money and, in turn, how this influences their fundraising. As a result, participants will be able to overcome common mental and emotional blocks to successful fundraising.

Jennifer A. Jones studies philanthropy and fundraising at the University of Florida. She received the Association of Fundraising Professional’s (AFP) 2018 Early Career Emerging Scholar Award. Dr. Jones has published in numerous academic and practitioner journals, including AFP’s Advancing Philanthropy, Nonprofit Management and Leadership, and the International Journal for Nonprofit and Voluntary Sector Marketing. She is also a trained financial coach.